What not to do
Do not publish raw output. Unedited drafts often contain errors, vague claims and invented details.
Do not mass-produce pages. Hundreds of near-identical location or service pages add little value and can be treated as low-quality content.
Do not invent statistics, quotes or reviews. If a number has no source, remove it.
Where AI genuinely helps
Research, outlines, summarizing your own notes, drafting FAQs and tidying grammar are good uses, when a person checks the result.
It helps most when you feed it real material: call notes, job details and customer questions.
Make it yours
Add what a machine cannot: first-hand examples, photos from real jobs, local detail and a point of view. This is the experience and expertise that builds trust.
Put a real author on the page, cite sources and update posts when facts change.
Key takeaways
- Use AI to speed drafting, not to replace judgement.
- Never publish invented facts.
- Add first-hand experience and a named author.
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