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Website Redesign and CMS Migration Without Losing Your SEO

New platforms and new designs are the most common way established businesses lose their search traffic. We plan migrations around what you already rank for, so you move to a faster, easier site without losing the visibility you have built.
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What This Service Fixes

A slow, outdated site on a platform nobody wants to touch
Fear that a redesign will wipe out your rankings
Content stuck in a system that cannot grow with you

Why migrations go wrong

Most traffic drops after a relaunch are avoidable. They come from missed redirects, changed URLs and dropped content, not from the new design itself.

URLs change without redirects

Every old address that returns an error loses its rankings and its backlinks.

Valuable content is cut

Pages that quietly bring in leads get removed because nobody checked the data.

Metadata and schema vanish

Titles, descriptions, structured data and internal links often do not survive a rebuild unless someone maps them.

Launch day has no safety net

No benchmarks, no monitoring and no rollback plan means problems are found by customers.

Benchmark first, redirect everything, monitor after

We treat migration as a project with a checklist, not a switch flip.

1

Benchmark and inventory

We record current rankings, traffic and top pages, and list every URL, redirect and backlink.

2

Plan structure and redirects

Each old URL is mapped to a new one. Pages with traffic keep their content and metadata.

3

Build and test on staging

The new site is built and crawled in a private environment, with redirects tested before launch.

4

Launch and watch

We monitor Search Console, errors and rankings daily for the first weeks and fix issues quickly.

What You Get

Pre-migration SEO benchmark
Full URL map and 301 redirect plan
Platform move to WordPress or another CMS
Metadata, schema and internal link preservation
Staging crawl and launch checklist
Post-launch monitoring and fixes

Why You Can Trust the Process

Experience

Battle-tested launch checklists covering every critical migration checkpoint—from URL redirects and canonicals to tracking and indexing.

Expertise

Deep technical execution handling complex elements often overlooked by general designers, including hreflang, pagination, and parameter mapping.

Authority

Proven track record of executing complex platform migrations while preserving organic equity and protecting core search visibility.

Trust

Zero-risk cutovers with built-in rollback contingencies, active post-launch monitoring, and full access to your legacy site until stability is confirmed.

Frequently asked questions

Some short-term movement is normal. Large drops are usually preventable with proper redirects and content mapping.

We move sites from older WordPress, Wix, Squarespace, Joomla, Drupal and custom systems. We confirm during scoping.

It depends on page count and complexity. We give a timeline after the inventory. [ADD: typical range.]

Yes. We keep what performs and improve what does not.

Works Best With

Custom Web Development

Design and build the new site.
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Local SEO

Protect and improve local rankings through the move.
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Conversion Rate Optimization

Improve results after launch.
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Blog: migration without lost rankings

A redirect-first plan in plain language.
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Free strategy audit

Plan a redesign that keeps what you have earned

A senior strategist reviews your situation and sends back a plain-language plan within 2 business days. No obligation.
What you get: a review of your site, listings and ads, the biggest bottleneck, and what we would do first.